LEROY MERLIN SOUTH AFRICA — KWAZULU-NATAL LAUNCH

DURBS!

GUESS WHO'S COMING TO TOWN?

The concept behind the Leroy Merlin Cornubia opening, and a first look at how it comes to life.

Prepared byThree Deers

ForHavas South Africa

ClientLeroy Merlin South Africa

LOCAL FIRST

Local nuance, not a generic script. We tap into Durban culture — never political, always positive — to get people talking about the content and the opening.

SOCIAL FIRST CREATIVE TEAM

Driving ROI for brands through content built for the feed, not the boardroom.

DRIVING SOCIAL ENGAGEMENT

Crafted social media campaigns designed to get noticed, shared and talked about.

THREE DEERS × HAVAS SOUTH AFRICA

Hybrid production, Enhanced Creativity.

A quick look at how we work, a small selection of what we've made — then, when you're ready, the Leroy Merlin KwaZulu-Natal brief.

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02 — The Approach

Creativity, enabled by technology.

Three Deers runs live action, CGI, VFX, animation and AI-assisted workflows through a single pipeline — built for agencies that need work to move fast, look beautiful and land at scale.

Hybrid pipeline

One workflow, no seams. Live action, CGI, animation and AI move through a single pipeline — no handoffs, no lost time.

AI integration

Faster, and at scale. AI accelerates look development, iteration and versioning across markets and formats.

Human craft

Taste stays in charge. Technology speeds the work; senior craft and judgement still shape every frame.

For this brief: Three Deers intends to create specific content that lives on Pinterest with ease, gathers attention on social feeds and creates commentary about the new opening with the content we create.

Client Reference

The concept, already in motion

Reference stills only — a first read on the "Guess Who's Coming to Town?" idea, ahead of full production.

A detailed sandcastle house on a Durban beach, with 'DURBS!' lettering and the Guess Who's Coming to Town tagline

01 · Beach

Sandcastle house

The store, teased in sand.

A Zulu-beaded green wheelbarrow on the Durban beachfront promenade, with DURBS! lettering

02 · Beachfront

Beaded wheelbarrow

Craft meets hardware.

03 · Harbour

Triangle buoy

Hiding in plain sight.

04 · Ocean

Triangle fin

Surfacing once more.

Reference stills for internal and client alignment — full toolkit to follow as concepts are approved.

04 — The Proposal

Our recommended approach

A set of fake out-of-home concepts, each designed to make Durban stop, stare and film — before anyone knows what's coming.

The Concepts

A gigantic Leroy Merlin toolbox burst open over a Durban street, tools and homeware scattered mid-air as pedestrians film on their phones

Concept

The Toolbox Drop

Everything a home needs, mid-air on Dr Pixley Kaseme Street.

A multi-storey furnished house folded onto the back of a flatbed truck, driving down the Durban beachfront

Concept

The House That Rolled In

A fully furnished home, delivered down the beachfront.

A green toolbox on a construction site with building components suspended above it, being craned into place as workers film on phones

Concept

Unpacked On Site

The store, arriving in pieces, assembled in public.

An oversized pendant lamp hanging over an outdoor lounge setup on the Durban beachfront promenade at dusk, with people relaxing underneath and filming

Concept

Light Lands on the Promenade

An oversized pendant, lighting up an evening on the beachfront.

A colossal paint roller painting a downtown Durban building bright green, with the Leroy Merlin name printed on the handle

Concept

The Roller That Repainted Durban

A paint roller the size of a building, mid-stroke downtown.

A social media Reel screenshot of an oversized monstera plant growing through a building facade, with shelving and product hidden inside the leaves, captioned Only in Durban

Concept

Only in Durban

Shelving hidden inside an impossibly large monstera — built for the feed.

A giant paint roller revealing a fully furnished multi-storey apartment building on the beachfront as it rolls green paint down the facade

Concept

The Big Reveal

One stroke of green, and the whole building opens up.

An enormous green tape measure unrolled along the Durban beachfront highway, seen from above with the coastline and city skyline behind it

Concept

The Tape Measure Mile

Durban's most famous stretch of road, measured out in green.

A detailed sandcastle house on a Durban beach with a fully furnished modern interior visible through a cutaway, a child holding a red bucket nearby

Concept

Sandcastle, Upgraded

A childhood staple, rebuilt at full scale.

Concept

Live From the Beachfront

Handheld and candid — exactly how it would really get filmed.

Concept

Caught on the Shoreline

The moment, filmed the way Durban actually films things.

Concept

The Green Door

A door to nowhere on the beachfront — until someone opens it.

Concept

The Sandcastle Build

Watching the store take shape, one bucket at a time.

Concept

Sandcastle, Up Close

The detail work — tiles, windows and all.

Concept

The House That Rolled In

A furnished home, unpacked straight off the back of a truck.

Concept

Delivered Down the Beachfront

Same idea, caught mid-drive along the palms.

Concept

The Giant Basket

A shopping basket the size of a car, rolling up to the store.

Concept

The Giant Trolley

Loaded up and rolling in — the crowd already has their phones out.

Concepts for creative alignment — full production plan and shot lists available on request.

In Progress

Early tests, already underway

A first look at the ideas coming to life — work in progress, ahead of full production.

05 — Let's Begin

Let's build Guess Who's Coming to Town.

Three Deers partners with Havas South Africa to create hybrid, AI-accelerated content for the Leroy Merlin KwaZulu-Natal launch.

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VFX / CGI / Animation / AI Production / Mixed Media